As Euromoney’s specialist data and research business, Euromoney Data was a vital source of trusted market intelligence and insight. In 2020, they wanted to refresh this brand to bring it more into the digital landscape and to reflect the increasingly fast-paced and complex financial market. They engaged the creative team at Mango to do this. Collaborating with the Data marketing team, Euromoney Insight was born. A simple design that uses a clear graphical solution that incorporates an ‘Axis’ as its primary brand element. Mango then worked closely with the marketing team to produce a set of brand guidelines to ensure that this brand remains on point and on brand no matter who picks it up.