Collaborating with WSJ.Custom Studios and The Dorchester Hotel Collection, we were tasked to find a solution that took people’s personal experiences at a Dorchester, but placed onto one central, accessible point. Using the hashtag #DCMoments, we produced a page on the homepage of WSJ that Instagram images could automatically filter onto. On the reverse of these images were the comments. This created not only excellent exposure for the hotels, but also made people aware of other hotels within the collection around the world.

ClientWSJ and The DorchesterServicesWeb Development, Art DirectionYear2016

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