As we approach 2024 we’ll notice some new trends when it comes to design and how brands are utilising their visual identity and making sure they stand out. At Mango we always want to know about innovation, to make sure we’re anticipating opportunities and new ideas for our clients. Here are the top five design trends we expect to see more of in the coming year.

Nostalgia Reimagined

2024 is set to be the year of nostalgia, but with a modern twist. Instead of just revisiting past aesthetics, designers will be combining some familiar visuals with contemporary design principles. Expect to see a resurgence of retro colour palettes, vintage typography, and classic design elements seamlessly integratedto create something fresh.

Sustainability in Design

As environmental consciousness continues to grow, sustainability is becoming an integral part of design. In 2024, clients will increasingly demand eco-friendly and socially responsible design solutions. From using recycled materials in physical design projects to implementing energy-efficient digital solutions, sustainability will not just be a trend but central to design.

Augmented Reality Integration

With the advancement of augmented reality (AR) technology, the design landscape is expanding into new dimensions. In 2024, we expect to see a surge in demand for designs that seamlessly integrate with AR experiences. Whether it’s interactive packaging, immersive brand activations, or AR-enhanced digital platforms, the possibilities are limitless. By using AR, brands can create memorable and engaging experiences that blur the lines between the physical and digital realms.

Inclusive Design

Next year clients will be seeking designs that reflect and celebrate the richness of human diversity. We’ve seen this in advertising, we see this in how brands are communicating with their customers. Inclusivity is not just a trend; it’s a fundamental principle that guides the creative process.

Maximalism Returns

After years of minimalist design dominating the scene, 2024 will see the return of maximalism.

What is it?

Bold colours, intricate patterns, and lavish details are making a comeback. Clients are looking for designs that command attention and create an immersive visual experience.

2024 is definitely going to be bright!