Category: Design

As the founder of my brand design agency, I have the privilege working in a dynamic and diverse environment, and my team and I thrive on the range of work we undertake every day. From collaborating with small local businesses, to partnering with global corporate brands, the life of a designer combines creativity, challenges, and… Continue reading A DAY IN THE LIFE OF A DESIGNER

In the world of design and branding, creating a distinctive and memorable brand identity is crucial for standing out in the market. Whether you’re launching a new business or revamping an existing one, these seven essential steps will guide you in building a brand identity that leaves a lasting impression. Logo: The Face of Your… Continue reading THE 7 STEPS OF BUILDING A POWERFUL BRAND IDENTITY

As we approach 2024 we’ll notice some new trends when it comes to design and how brands are utilising their visual identity and making sure they stand out. At Mango we always want to know about innovation, to make sure we’re anticipating opportunities and new ideas for our clients. Here are the top five design… Continue reading 2024 TRENDS: WHAT’S GOING TO BE HOT NEXT YEAR?

As the digital marketing landscape continues to evolve, graphic design has become a powerful tool in shaping the online presence of businesses and individuals. Firstly, a well-crafted visual identity sets the tone for your brand and ensures it is unique and memorable. Consistent and visually appealing graphics across social media platforms contribute to brand recognition… Continue reading THE IMPACT OF GRAPHIC DESIGN ON SOCIAL MEDIA ENGAGEMENT

In the ever-evolving landscape of art and graphic design, the recent elevation of Artificial Intelligence (AI) has been a game-changer. From sparking creativity to streamlining design processes, AI’s influence has been significant, and is ever-changing. We’re going to delve into the ways AI is transforming art and graphic design, as well as demonstrate that humans… Continue reading AI’S IMPACT ON ART AND DESIGN

Building a brand is essential for any business that aims to thrive in today’s cluttered market.  There is a lot of noise out there, some good, some not so much. Creating and building a strong brand will give any business the best chance of success. And it’s important to remember that a brand is not… Continue reading 5 FUNDAMENTALS FOR BUILDING A BRAND

Canva has become a favourite tool for marketing teams far and wide, and boasting over 120 million global users, it’s making a dent in the world of graphic design.  If you haven’t used Canva before it’s an online graphic design tool that puts an emphasis on pre-designed templates but it also enables those with even… Continue reading CANVA AI

We’ve probably all noticed that in recent years, environmental, social, and governance (ESG) factors have become more important in the business world Many marketing campaigns have heavily leaned on the business’ green efforts and sustainability credentials, and there has been a surge in environmental products and services on the market in the last few years.… Continue reading MARKETING IN LIGHT OF THE NEW ESG REGULATIONS

All successful businesses have a great brand behind them. But what about business leaders, owners and CEO’s? Is the same true of an individual? The term Personal Branding has been increasingly used to describe the way in which an individual, businessperson or entrepreneur comes across to their followers. Many successful people in this space cultivate… Continue reading CREATING AN EFFECTIVE PERSONAL BRAND

If you know our team you’ll know our goal is to bring fresh vision to businesses and brands. We aim to please: both our clients and their ideal customers! Keeping up to date with new trends, platforms, software and opportunities helps us provide an exceptional service to our customers, and so we’ve been researching some… Continue reading DESIGN & BRANDING TRENDS 2023